About Me

Emily A. MathewsThanks for visiting my site! My name is Emily Mathews and I’m currently the Director of Marketing & Communications at the University of Michigan School of Kinesiology. I’m also a detail-oriented, results-driven, positive team player with 15 years of experience in corporate and non-profit marketing and communications. This includes:

  • Strategizing and executing company marketing initiatives, such as web and email marketing; direct mail; social media; street marketing; community outreach; and digital, print, radio, and TV advertising
  • Collaborating with cross-departmental teams to ensure that all marketing reflects the brand and meets the company objectives
  • Writing, designing, and publishing marketing collateral, such as press releases, emails, social media posts, and manuals
  • Managing employees using the “servant leadership” philosophy
  • Setting and maintaining budgets
  • Negotiating with vendors